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46LIVE
CommAgency- Executive Designer | Logo Redesign
Illustrator
What's This?
46LIVE is a completely student run organization that brings live, round-the-clock coverage of Penn State's 46-hour Dance Marathon for Childhood Cancer. They capture all the action, interview directors, create dancer profiles, and let you in on some of the excitement happening behind the scenes. 46LIVE is the bridge that connects THON's mission with a global audience, amplifying its impact.
The Process.
Through my position at CommAgency, I was assigned the task of redesigning the 46LIVE logo to something more modern that also aligns with Penn State branding. I had my hands relatively tied when it came to actual designs because it had to fall in line with PSU, but it was a great collaboration process. I was
Previous Logo
Other Concepts
The Final Logo.
After 2 rounds of revisions, we came up with the final logo, a simple, bold, professional looking logo that aligns with Penn State branding. It isn't too indicative of THON, Four Diamonds, or childhood cancer, which was a request of the client.