Johanna Rose Photography

Freelance | Logo Design, Branding, Social

Illustrator

Photoshop

What's This?

Johanna Rose Photography, based in Lancaster, PA, was a freelance client in which I provided a complete branding project. Johanna is a very talented wedding, portrait and event photographer and content creator. So, when I got the chance to design for her, I was ecstatic.

The Process.

Johanna described that she wanted to improve the level of professionalism of her outward-facing business assets through a logo and branding. In collaboration we found that a lot of photographers with her style usually use a word mark without an icon. To try to set her apart, but give her the same aesthetic, we went for a timeless, minimalistic logo.

The Product.

The final product of this project was received well, perfectly encapsulating the essence of the Liberty Ball. The vibrant representation and thoughtful design resonate with the of this 20-year-old event. I am so proud to showcase a piece of work that was successful, but also will help produce more good in the world. Thank you to everyone involved in bringing this vision to life! *See Above Gallery*

The Logo.

The inspiration behind this logo was from Johanna's everyday jewelry worn and the concept of a wax seal. It was important that she had the JR in it for her brand recognition.

The Branding.

In terms of branding, there were a few stipulations: we had to align with the branding of THON and Penn State without stealing it exactly. While this proved to be a challenge, I believe we came out with an professional, streamlined identity that will aid in the procurement of more sponsors for the gala and in turn Four Diamonds and children and their families affected by childhood cancer. Deliverables included a full branding guidelines book and style guide, photography direction, creative direction, a sponsorship packet, poster/social design, and logo animation.